The Impulse Society

Paul Roberts

In every facet of postindustrial society—the way we eat, the way we communicate and entertain, the way we work, the way we court lovers and raise children, educate and govern—technology and affluence now let us reach our goals with a speed and efficiency unimaginable even a generation ago. But the result, Paul Roberts warns, is not all milk, honey, and gold. Companies now reflexively maximize short-term gain at the expense of long-term success. Politicians resort with ever-greater speed to nasty campaign tactics, and can count on their damaging claims to spread before the facts catch up with them. Consumers engage in serial over-indulgence in a self-tailored bubble. And the costs are substantial: financial volatility, health epidemics, environmental exhaustion and political paralysis, to say nothing of a growing, gnawing dissatisfaction.